Self-teaching algorithms can disrupt the RGM toolkit, especially when powered by the deluge of new data sources now available, such as coronavirus trends, real estate price data, and consumer sentiment.
Many large retailers analyze historical data to project future marketing budget allocations using a marketing modeling mix (MMM) approach. This descriptive approach however, has its limitations. Using data that is up to six months old to optimize budgets for a dynamic market in which customers, markets and media channels and tools are constantly changing, does not deliver the …
The Key to Optimizing Retail Marketing Budgets at Data Driven Companies Read More »
Most technology enthusiasts anticipated the dawn of AI with great excitement.
Insurers want to effectively cross-sell policies to consumers, but traditional predictive approaches have had limited results. WorldQuant Predictive’s team believed they could improve marketing conversion rates and outcomes in this vertical. In a recent test, they leveraged the latest technologies and machine learning methodologies to yield a conversion rate of more than 43%, with a …
Companies that use data and AI tools to see around corners and predict customer behavior, sales and risks have a significant competitive edge. Accurate predictions also make for healthier bottom lines. While rich in data these days, most businesses are not getting the most out of their analytics. There are three critical components that need …
Artificial intelligence may be able to save the health care system, if the industry trusts it enough. Before AI can be used efficiently, it must garner trust on three levels: technical, regulatory and human. Our CEO, Jim Golden appeared on LinkedIn News Live in late March to talk about the promise of AI in health care—and the …
March 29, 2021The Data Proxy That Let CVS See Around the COVID CornerBy Alex Woodie When the economy went into lockdown from COVID last March, consumer demand shifted practically overnight, throwing retailers and their carefully planned supply chains into disarray. Like many retailers, CVS Health suffered from the turmoil. But by quickly pivoting its inventory …
Our CVS Health Predictions Project Featured in Datanami Read More »
Model Can Reduce Drug Discovery Timeline for Other Diseases NEW YORK, Feb. 18, 2021 /PRNewswire/ — WorldQuant Predictive (WQP), an AI predictive products company, and CAS, a division of the American Chemical Society that specializes in scientific information solutions, have partnered to develop a groundbreaking methodology that can save time and lives by helping research teams rapidly prioritize the …
CDTs are powerful visual illustrations of how customers make purchasing decisions based on a product’s features and characteristics. At WQP, we leverage proprietary methodologies, data and technology to overcome the three main challenges to developing meaningful CDTs: data, readability, and speed. In this whitepaper, we explain how our predictive methodology solves for the known issues …