Consumer Goods

Our prediction products enable real-time predictive and prescriptive analytics so retail and CPG organizations can make optimal decisions at scale.

WQP Prediction Products in Action

How We Build Our Products

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Use Cases

Identify the toughest challenges facing business leaders in consumer goods and frame them as prediction problems.

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Proprietary Assets

Leverage our Global Research Network™, repository of alternative data, Predict-Optimize-Simulate™ process and the Quanto™ Platform.

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Deliver accurate, actionable and accessible SaaS products driving real impact across the organization.

WQP Product Suite

Marketing Management

Offer the right mix of products and maximize the returns on new product innovations

Set the optimal list prices and apply the right temporary reductions to maximize KPIs

Maximize the ROI from trade promotions, merchandising conditions, and special offers

Predict the incremental impact of each marketing channel and optimize the allocation of budgets

Predict the demand for current and potential products by geography to optimize supply planning

Customer Management

Identify the right products to engage shoppers, maximize customer satisfaction, and revenue

Identify granular customer segment behaviors, needs, and wants to optimize marketing positioning and communications

Identify priority and at-risk customers, understand the drivers of churn, and predict the expected value from each customer relationship

Identify the drivers of NPS and CSAT to predict and optimize how customers experience products and service

Sales Management

Identify the most valuable individual prospects and their likely conversion rates, while predicting the market potential of entire segments

Predict the best combination of products, prices, and offers at the right time to maximize KPIs

Predict the optimal distribution and priorities of the sales force to maximize reach and sell in

Predict the optimal travel plans for each sales person to maximize their effectiveness

Risk Management

Identify and predict fraud and other irregularities to prevent loss and improve inventory efficiency

Predict the vendors with high risk of disrupting supply chain operations and identify key drivers of risk to avoid unfulfilled orders and production downtime

Predict group and individual attrition and identify the key drivers of turnover to improve employee satisfaction and productivity

Predict the probability of breakdowns in the supply chain or within production systems to enable preventive measures and avoid evitable loss

Delivering Impact in Consumer Goods

Our prediction products will always be the most accurate, actionable, and accessible in the industry. 


Global Research Network™ of top data scientists create hundreds of models per prediction problem.

3rd Party Data leveraged
extensively reveals insights
for customers on day 1. 


Predict-Simulate-Optimize™ methodology enables 'what if' scenario planning and prescriptive capabilities.

Top Industry Experts ensure the right use-cases are addressed and tailor the output to customer's specific needs.


Intuitive Front End empowers customer's teams with fully self-service predictions, insights & recommendations.

Internal Platform provides a powerful back-end architecture to ensure time-resilient output at scale.

The Predictive Approach

Customer Decision Trees (CDTs) are powerful visual illustrations of how customers make purchasing decisions based on a product's features and characteristics. In this whitepaper, we explain how our proprietary predictive methodology overcomes the three main challenges to developing meaningful CDTs: data, readability, and speed.

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