Consumer Goods
Our prediction products enable real-time predictive and prescriptive analytics so retail and CPG organizations can make optimal decisions at scale.
WQP Prediction Products in Action
Advertising Spend Optimization
Driving the marketing budget decisions at a Fortune 500 CPG company
Capabilities
- Predict the ROI and incremental lift of marketing activities and budgets
- Simulate the impact of marketing investments on KPIs
- Optimize the ongoing budgets across key channels and marketing instruments
Impact
Uncovered $20M in Incremental Revenue through optimal budget allocation
Request a DemoSales Coverage Optimization
Enabling a Fortune 500 manufacturer to optimize the efficiency of their salesforce
Capabilities
- Predict the sales potential of each customer and their preferred channel of contact
- Simulate different customer prioritizations and outreach tactics based on current strategic goals
- Optimize the territorial allocation of the sales force while controlling for factors such as the impact of Covid-19
Impact
15% improvement of sell in revenues through realigning sales force priorities
Request a DemoPrice & Discount Optimization
Improving the impact of temporary price reduction strategies at a leading manufacturer
Capabilities
- Predict the shape of demand curves for any group of products
- Simulate the impact of changing discounts on revenues, units and ROI
- Optimize the dynamic discount strategies on ongoing basis at key accounts
Impact
11% improvement in incremental revenue through optimal temporary price reductions
Request a DemoCustomer Lifetime Value Optimization
Driving customer nurture programs at a Fortune 500 consumer goods company
Capabilities
- Predict the expected value, probability of churn and cross sell affinity of each customer
- Simulate the impact of pricing and assortment changes on customer retention and growth
- Optimize the CRM priorities and customer retention tactics
Impact
$12M of revenue at risk identified and optimal marketing tactics recommended
Request a DemoHow We Build Our Products
Use Cases
Identify the toughest challenges facing business leaders in consumer goods and frame them as prediction problems.
Proprietary Assets
Leverage our Global Research Network™ and library of data science components to solve those problems at scale.
Results
Deliver accurate, actionable and accessible SaaS products driving real impact across the organization.
WQP Product Suite
Offer the right mix of products and maximize the returns on new product innovations
Set the optimal list prices and apply the right temporary reductions to maximize KPIs
Maximize the ROI from trade promotions, merchandising conditions, and special offers
Predict the incremental impact of each marketing channel and optimize the allocation of budgets
Predict the demand for current and potential products by geography to optimize supply planning
Identify the right products to engage shoppers, maximize customer satisfaction, and revenue
Identify granular customer segment behaviors, needs, and wants to optimize marketing positioning and communications
Identify priority and at-risk customers, understand the drivers of churn, and predict the expected value from each customer relationship
Identify the drivers of NPS and CSAT to predict and optimize how customers experience products and service
Identify the most valuable individual prospects and their likely conversion rates, while predicting the market potential of entire segments
Predict the best combination of products, prices, and offers at the right time to maximize KPIs
Predict the optimal distribution and priorities of the sales force to maximize reach and sell in
Predict the optimal travel plans for each sales person to maximize their effectiveness
Identify and predict fraud and other irregularities to prevent loss and improve inventory efficiency
Predict the vendors with high risk of disrupting supply chain operations and identify key drivers of risk to avoid unfulfilled orders and production downtime
Predict group and individual attrition and identify the key drivers of turnover to improve employee satisfaction and productivity
Predict the probability of breakdowns in the supply chain or within production systems to enable preventive measures and avoid evitable loss
Delivering Impact in Consumer Goods
Our prediction products will always be the most accurate, actionable, and accessible in the industry.
Accurate
Actionable
Accessible
The Predictive Approach
Customer Decision Trees (CDTs) are powerful visual illustrations of how customers make purchasing decisions based on a product's features and characteristics. In this whitepaper, we explain how our proprietary predictive methodology overcomes the three main challenges to developing meaningful CDTs: data, readability, and speed.
