
Financial Services
Our prediction products enable real-time predictive and prescriptive analytics so Retail, Commercial Banks and Insurers can make optimal decisions at scale.
WQP Prediction Products in Action
Advertising Spend Optimization
Driving the marketing budget decisions at a Fortune 500 CPG company

Capabilities
- Predict the ROI and incremental lift of marketing activities and nudgets
- Simulate the impact of marketing investments on KPIs
- Optimize the ongoing budgets across key channels and marketing instruments
Impact
Uncovered $20M in Incremental Revenue through optimal budget allocation
Request a DemoSales Coverage Optimization
Enabling a Fortune 500 manufacturer to optimize the efficiency of their salesforce

Capabilities
- Predict the sales potential of each customer and their preferred channel of contact
- Simulate different customer prioritizations and outreach tactics based on current strategic goals
- Optimize the territorial allocation of the sales force while controlling for factors such as the impact of Covid-19
Impact
15% improvement of sell in revenues through realigning sales force priorities
Request a DemoCustomer Lifetime Value Optimization
Driving customer nurture programs at a Fortune 500 consumer goods company

Capabilities
- Predict the expected value, probability of churn and cross sell affinity of each customer
- Simulate the impact of pricing and assortment changes on customer retention and growth
- Optimize the CRM priorities and customer retention tactics
Impact
$12M of revenue at risk identified and optimal marketing tactics recommended
Request a DemoCustomer Potential Prediction
Helping business predict customer potential to maximize revenue and customer satisfaction

Capabilities
- Predict the business health and potential of current and future customers to prioritize outreach
- Simulate the impact of local and macroeconomic shocks so you can intervene
- Optimize business banking strategies and priorities for the right service for the right customers at the right time
Impact
Higher sales, better margins, fewer insolvencies, and happier customers
Request a DemoHow We Build Our Products
Use Cases
Identify the toughest challenges facing business leaders in consumer goods and frame them as prediction problems.
Proprietary Assets
Leverage our Global Research Network™, repository of alternative data, Predict-Optimize-Simulate™ process and the Quanto™ Platform.
Results
Deliver accurate, actionable, accessible SaaS products driving real impact across the organization.
WQP Product Suite
Identify the most valuable individual prospects and their likely conversion rates, while predicting the market potential of entire segments
Set the optimal price for selected products advertised or sold online according to the individual customer elasticities and preferences
Maximize the ROI and conversion rates from specific advertising campaigns
Predict the incremental impact of each marketing channel and optimize the allocation of budgets
Predict the total discounted revenues or profits generated by individual customers over their expected lifetime with the bank
Predict which existing customers are most likely to purchase additional products or are most likely to upgrade existing products
Detect and anticipate customers most likely to cancel and identify key drivers that increase customer satisfaction and retention
Maximize customer satisfaction through personalizing service, recommending optimal time, channel, product and way of interaction
Predict customer payment behaviour and expected amount and type of payments due over a selected time period
Optimize price of loans offered to individual customers to maximize conversion and overall value generated
Predict conversion and value generated from beyond banking products for existing customers
Optimize and automate decision-making of high-frequency, low-complexity steps in the loan origination process
Predict the likelihood of customers defaulting on loan products to improve the accuracy of loan application decisions
Predict default likelihood of customers on an ongoing basis to identify newly arising non-payment risk and allow for preemptive mitigating actions
Identify and uncover fraud and other irregularities to prevent financial loss both for customers and the bank
Optimize debt collection and customer service steps to achieve maximum value in debt collection processes
Identify the most valuable business prospects and their likely conversion rates, while predicting the market potential of entire segments
Set the optimal price for selected products advertised or sold online according to the individual customer elasticities and preferences
Predict the optimal distribution and priorities of the sales force to maximize reach and sell in
Predict the incremental impact of each marketing channel and optimize the allocation of budgets
Predict the total discounted revenues or profits generated by business customers over their expected lifetime with the bank
Predict which existing customers are most likely to purchase additional products or are most likely to upgrade existing products
Detect and anticipate customers who are most likely to cancel their insurance policies and identify key drivers that help increase customer satisfaction and retention
Maximize customer satisfaction through personalizing customer service and interactions with individual business customers, recommending optimal time, channel, product and way of interaction
Predict business payment behaviour and expected amount and type of payments due over a selected time period
Predict cash position and cash flow for individual business customers to identify major events impacting the course of those businesses and help prioritize service and sales activities
Predict conversion and value generated from beyond banking products for existing customers
Optimize and automate decision-making of high-frequency, low-complexity steps in the loan origination process
Predict the likelihood of business customers defaulting on loan products to improve the accuracy of loan application decisions
Predict default likelihood of business customers on an ongoing basis to identify newly arising non-payment risk in the future and allow for preemptive mitigating actions
Identify and uncover fraud and other irregularities to prevent financial loss both for business customers and the bank
Optimize debt collection and customer service steps to achieve maximum value in debt collection processes
Detect and anticipate customers who are most likely to cancel their insurance policies and identify key drivers that help increase customer satisfaction and retention
Predict which existing customers are most likely to purchase additional products or are most likely to upgrade existing products
Identify the drivers of NPS and CSAT to predict and optimize customer experience and personalize customer service
Identify products or services that existing customers will buy with the highest likelihood at a given point in time
Identify the most valuable individual prospects and their likely conversion rates, while predicting the market potential of entire segments
Predict the incremental impact of each marketing channel and optimize the allocation of budgets
Maximize the ROI and conversion rates from specific advertising campaigns
Predict the impact of latest trends in customer opinions, responses and social media feeds on customer satisfaction and the demand for insurance products
Predict the demand for current and potential products by geography and customer segments to define sales and marketing strategies
Identify and source sales leads to allow the sales force to target customers with the highest likelihood of conversion
Predict the optimal distribution and priorities of the sales force to maximize reach and sell in
Identify most important information items on businesses and talking points for sales personnel ahead of customer meetings to improve conversion and customer service
Predict claims cost for insurance policyholders at a micro-segment level to optimize technical pricing
Optimize final pricing by identifying the price elasticity of individuals for given insurance products
Identify fraudulent customer behaviour and transactions to increase positively determined identity theft cases
Automate a significant proportion of the underwriting process to free up the capacity of underwriting experts, allowing them to focus on more complex underwriting decisions
Identify and uncover fraud or fraud-likely claims through finding patterns in new types of claim-fraud or by identifying previously spotted types of fraud
Determine likely cost of insurance claims through images submitted by claimants
Automate simple claims handling processes to free up the capacity of claims experts, allowing them to focus on more complex claims decisions
Predict the cost and urgency of claims to prioritize resources and customer service
Delivering Predictions
Our prediction products will always be the most accurate, actionable, and accessible in the industry.