Forecasting demand for consumer goods has always been time-consuming, contentious, and frustrating. But over-weighting the historicals makes forecasting significantly more difficult during times of intense inflation. As prices fluctuate rapidly and consumer behavior shifts, it can be a struggle to draw projections for the future based on past events and data. This is a scary prospect for revenue teams in CPG (marketing, sales, and finance). Understanding the roots of the challenge can teach you how you can start to overcome them and ultimately allow you to make more informed decisions about the future of your brands.
In this white paper you will learn:
- Why inflation is such a problem for accurate demand planning
- New data sources to overcome these challenges
- Building and using more durable models
- And more!