WHITEPAPER
Mining with a Model Factory:
synthesizing disparate predictive models
to supercharge cross-sell performance
By Istvan Ladjanszki, Miklos Radnai and Viktor Tisza
Insurers want to effectively cross-sell policies to consumers, but traditional predictive approaches have had limited results. WorldQuant Predictive’s team believed they could improve marketing conversion rates and outcomes in this vertical. In a recent test, they leveraged the latest technologies and machine learning methodologies to yield a conversion rate of more than 43%, with a potential increase of calculated profit score of 60% plus. Learn how our AI-powered prediction tools can give your company a true competitive edge.