Promo & Marketing
Maximize ROI from trade promotions, marketing initiatives and digital advertising.
Aligning Channels, Tactics and Audience
We predict baseline sales and the incremental lift associated with any promo and marketing decision in on omnichannel environment.
Proven Approach
We predict baseline sales and the incremental lift associated with any promo and marketing decision in on omnichannel environment.
Trade Promotion Optimization
Quantifying incremental versus baseline gains and optimizing the promotional calendar.
Ad Buy
Optimization
Predicting click-through and conversion rates for optimizing budgeting across campaigns.
Marketing Mix
Modeling
Forecasting the incremental impact of each marketing channel and optimizing the allocation of budget.
Maximum ROI
We offer consumer-facing companies a robust methodology for designing promotional calendars and allocating budget across marketing instruments to ensure maximum KPIs. Promo Managers and Marketing Managers benefit from our solutions as it ensures they have ongoing scientific support to guide their decisions about tactics and investments into marketing and advertising.
Prediction Products
We solve problems across industries. Our turnkey solutions enable business users to make optimal decisions. We deliver intuitive UIs and integrate with existing workflows.
