Seeing Around the Corner: Proxies During a Pandemic 

How Using Alternative Data Led to Granular Insights on What and How Consumers Are Buying

Planning with the right kind of data sets up businesses to succeed, but in the early days of March 2020 few business plans had a contingency playbook for operating in the middle of a pandemic. COVID-19 is disruptive, has created an unusually fast economic recession and had a significant impact on many businesses as consumer behavior changed with shelter-in-place policies. The pandemic not only upended historical patterns, but is likely to reshape business decisions in the coming months and years as businesses navigate the “COVID stabilization” phase.

Seeing Around the Corner: Proxies During a Pandemic

How Using Alternative Data Led to Granular Insights on What and How Consumers Are Buying

Planning with the right kind of data sets up businesses to succeed, but in the early days of March 2020 few business plans had a contingency playbook for operating in the middle of a pandemic. COVID-19 is disruptive, has created an unusually fast economic recession and had a significant impact on many businesses as consumer behavior changed with shelter-in-place policies. The pandemic not only upended historical patterns, but is likely to reshape business decisions in the coming months and years as businesses navigate the “COVID stabilization” phase.

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