Retail & Consumer Packaged Goods
Our predictive products reveal how customer and market behaviors are changing over time so companies can make optimal decisions.
Delivering Predictions in Retail & CPG
Why do customers make the choices they do? What ad buy delivers the greatest return? What is the most effective pricing strategy? Our turnkey solutions, intuitive UIs and easy workflow integration make it easy for business users to access and act on valuable insights in critical areas of the retail and consumer packaged goods sectors:
Our turnkey AI solutions, intuitive UIs and workflow integration enable companies to rapidly make optimal decisions at scale.
We simulate the impact of decision variables against our clients' KPIs to test for optimal courses of action—in real time and at scale.
We frame business challenges as
We create user-defined scenarios and “what-if” analyses.
We deploy a proprietary set of algorithms to find the mathematically optimal result.
The Predictive Approach
Customer Decision Trees (CDTs) are powerful visual illustrations of how customers make purchasing decisions based on a product’s features and characteristics. In this whitepaper, we explain how our proprietary predictive methodology overcomes the three main challenges to developing meaningful CDTs: data, readability, and speed.
Delivery & UI
We deliver predictive products through an intuitive UI that integrates with our clients’ existing workflows. Our Predict-Simulate-Optimize capability enables “what if” analyses so that our partners can quickly react to changing market conditions.