Retail & Consumer Packaged Goods

Our predictive products reveal how customer and market behaviors are changing
over time so companies can make optimal decisions.

Delivering Predictions in Retail & CPG

Why do customers make the choices they do? What ad buy delivers the greatest return? What is the most effective pricing strategy? Our turnkey solutions, intuitive UIs and easy workflow integration make it easy for business users to access and act on valuable insights in critical areas of the retail and consumer packaged goods sectors:

  • Assortment & Innovation
  • Pricing & Discounts
  • Promotions & Marketing
  • Demand & Location
  • Repeat Customers & Customer Acquisition

Delivering Predictions in Retail & CPG

Why do customers make the choices they do? What ad buy delivers the greatest return? What is the most effective pricing strategy? Our turnkey solutions, intuitive UIs and easy workflow integration make it easy for business users to access and act on valuable insights in critical areas of the retail and consumer packaged goods sectors:

  • Assortment & Innovation
  • Pricing & Discounts
  • Promotions & Marketing
  • Demand & Location
  • Repeat Customers & Customer Acquisition

Prediction Products

Our turnkey AI solutions, intuitive UIs and workflow integration enable companies to rapidly make optimal decisions at scale.

Assortment & Innovation

Proprietary models predict portfolio performance based on the combination of product features.

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Promo & Marketing

Calculate the effect of promo and marketing activities on sales and quantify the expected lift from each.

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Customers & Prospects

We enable teams to better convert leads, increase the lifetime value of customers, and avoid customer churn.

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Prices & Discounts

We quantify how consumers will react to price and discount changes under various market conditions.

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Demand & Location

Forecast product sales and predict the economic potential of certain zip codes and regions for companies.

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The Predictive Approach

Customer Decision Trees (CDTs) are powerful visual illustrations of how customers make purchasing decisions based on a product’s features and characteristics. In this whitepaper, we explain how our proprietary predictive methodology overcomes the three main challenges to developing meaningful CDTs: data, readability, and speed.

Predict-Simulate-Optimize

We simulate the impact of decision variables against our client’s KPIs to test for optimal courses of action—in real time and at scale.

Predict: We frame business challenges as prediction problems.

Simulate:   We create user-defined scenarios and “what-if” analyses.

Optimize: We deploy a proprietary set of algorithms to find the mathematically optimal result.

Delivery & UI

We deliver predictive products through an intuitive UI that integrates with our clients’ existing workflows. Our Predict-Simulate-Optimize capability enables “what if” analyses so that our partners can quickly react to changing market conditions.