Retail & Consumer Packaged Goods
Our predictive products reveal how customer and market behaviors are changing over time so companies can make optimal decisions.
Delivering Predictions in Retail & CPG
Why do customers make the choices they do? What ad buy delivers the greatest return? What is the most effective pricing strategy? Our turnkey solutions, intuitive UIs and easy workflow integration make it easy for business users to access and act on valuable insights in critical areas of the retail and consumer packaged goods sectors:
Prediction Products
Our turnkey AI solutions, intuitive UIs and workflow integration enable companies to rapidly make optimal decisions at scale.
Assortment & Innovation
Proprietary models predict portfolio performance based on the combination of product features.
Prices & Discounts
We quantify how consumers will react to price and discount changes under various market conditions
Promo & Marketing
Calculate the effect of promo and marketing activities on sales and quantify the expected lift from each.
Demand & Location
Forecast product sales and predict the economic potential of certain zip codes and regions for companies.
Customers & Prospects
We enable teams to better convert leads, increase the lifetime value of customers, and avoid customer churn.
Predict-Simulate-Optimize™️
We simulate the impact of decision variables against our clients' KPIs to test for optimal courses of action—in real time and at scale.
Predict
We frame business challenges as
prediction problems.
Simulate
We create user-defined scenarios and “what-if” analyses.
Optimize
We deploy a proprietary set of algorithms to find the mathematically optimal result.
The Predictive Approach
Customer Decision Trees (CDTs) are powerful visual illustrations of how customers make purchasing decisions based on a product’s features and characteristics. In this whitepaper, we explain how our proprietary predictive methodology overcomes the three main challenges to developing meaningful CDTs: data, readability, and speed.
Delivery & UI
We deliver predictive products through an intuitive UI that integrates with our clients’ existing workflows. Our Predict-Simulate-Optimize™ capability enables “what if” analyses so that our partners can quickly react to changing market conditions.