Promo & Marketing

Maximize ROI from trade promotions, marketing initiatives and digital advertising.

Aligning Channels, Tactics and Audience

We predict baseline sales and the incremental lift associated with any promo and marketing decision in on omnichannel environment.

Proven Approach

We predict baseline sales and the incremental lift associated with any promo and marketing decision in on omnichannel environment.

Trade Promotion Optimization

Quantifying incremental versus baseline gains and optimizing the promotional calendar.

Ad Buy Optimization

Predicting click-through and conversion rates for optimizing budgeting across campaigns.

Marketing Mix Modeling

Forecasting the incremental impact of each marketing channel and optimizing the allocation of budget.

Maximum ROI

We offer consumer facing companies a robust methodology for designing promotional calendars and allocating budget across marketing instruments to ensure maximum KPIs. Promo Managers and Marketing Managers benefit from our solutions as it ensures they have ongoing scientific support to guide their decisions about tactics and investments into marketing and advertising.

Prediction Products

We solve problems across industries. Our turn-key solutions enable business users to make optimal decisions. We deliver intuitive UIs and integrate with existing workflows.

Assortment & Innovation

Proprietary models that predict portfolio performance based on the combination of product features it holds.

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Customers & Prospects

We enable teams to better convert leads, increase the lifetime value of customers, and avoid customer churn.

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Prices & Discounts

We quantify how consumers will react to price & discount changes under various market conditions.

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Demand & Location

Forecasting product sales and predicting the economic potential of certain zip codes and regions for companies.

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