CPG companies are facing more uncertainty than ever, and traditional analytic methods are not up to the challenge.
Consumer behavior is shifting rapidly, upending the ability to accurately set prices, run profitable promotions, forecast demand and effectively manage advertising spend. There are many new factors that are impacting this shift, such as Covid-19 and rising prices.
Traditional analytic methods will have difficulty managing these new factors and CPGs need to adapt and adopt new analytic methods. Read this case study to learn how a Fortune 500 pet food manufacturer uncovered $20M using new analytic methods, including interactive predictive analytics.