Approach to Customer Decision Trees – WorldQuant Predictive
CDTs are powerful visual illustrations of how customers make purchasing decisions based on a product’s features and characteristics. At WQP, we leverage proprietary methodologies, data and technology to overcome the three main challenges to developing meaningful CDTs: data, readability, and speed.
In this whitepaper, we explain how our predictive methodology solves for the known issues in all stages of CDT creation. We describe how, by fully automating the process, we are able to generate highly accurate CDTs on an accelerated timeline, allowing manufacturers and retailers to more quickly gain business-critical insights that can inform key decisions on assortment, innovation, pricing and marketing.