Articles

Forecasting demand for consumer goods has always been time-consuming, contentious, and frustrating. But over-weighting the historicals makes forecasting significantly more difficult during times of intense inflation. As prices fluctuate rapidly and consumer behavior shifts, it can be a struggle to draw projections for the future based on past events and data. This is a scary …

Is Inflation Deflating Your Brand’s Demand Planning Efforts Read More »

Skincare is the fastest-growing segment of the beauty industry, with the global skincare products market evaluated at USD 141.83 billion. With millions of consumers turning to YouTube and TikTok in search of miracle ingredients and affordable dupes, there’s plenty of opportunity to reach your buyers—and plenty of competition. In this white paper you will learn:

Just as we should add new products to our skincare routines to improve our complexion, adding advanced data analytics to your business routine can help improve your company’s bottom line. But like finding the right products for your skin type, finding ways to enhance your demand forecasting techniques can feel overwhelming. In this white paper …

Add AI To Your Skincare Company’s Routine For Better Forecasting Results Read More »

Self-teaching algorithms can disrupt the RGM toolkit, especially when powered by the deluge of new data sources now available, such as coronavirus trends, real estate price data, and consumer sentiment.

Most technology enthusiasts anticipated the dawn of AI with great excitement.